Case Study: Zendesk grows its sales pipeline with lemlist

Zendesk managed to book 30 meetings and grow their pipeline in EMEA region by personalizing cold email outreach using lemlist

Zendesk, the customer service software company, wanted to grow its sales pipeline in EMEA by booking meetings ahead of conferences and increasing event attendance. To do this, it needed a way to personalize cold email outreach at scale, using lemlist’s email outreach capabilities.

Using lemlist, Zendesk ran highly personalized cold email campaigns with custom images and dynamic landing pages, including embedded Calendly, prospect names, company logos, and personalized video. The approach helped Zendesk book 30 meetings in its first campaign, achieve an 80% click rate and 60% open rate, and increase event attendance from 50% to 70%.

Zendesk

Gabriel Frasconi

Director