Case Study: AppKnox drives 547 webinar registrations with lemlist

Webinar Registrations Using lemlist Sales Automation

AppKnox, a mobile application security tool for SMEs and enterprises, wanted to raise brand awareness among security decision-makers by promoting a webinar to Heads of Technology, Security Researchers, and CISOs. To reach the right audience and convert them into attendees, the team turned to lemlist sales automation for personalized outreach and follow-up.

Using lemlist, AppKnox built segmented prospect lists, ran personalized cold email sequences, and automated follow-ups based on recipient behavior, supported by tools like Zapier, HubSpot, Phantombuster, LinkedIn Sales Navigator, and Wistia. The campaign generated 547 webinar registrations in less than a week from 2,000 emails sent, with a 72% open rate and a 42% conversion rate, and later helped AppKnox produce 600+ marketing qualified leads.

AppKnox

G.V.S Chaitanya

Head of Growth