Case Study: Albacross Books 30 Meetings and Converts 10 Customers with lemlist

Running an Automated Campaign to Close Website Visitors

Albacross, a lead generation platform that identifies which companies visit a website and surfaces their contact details, wanted to automate the process of booking demos with decision-makers from those companies. Instead of handling outreach manually, the team looked for a faster, more scalable way to engage inbound website visitors and convert them into qualified meetings.

Using lemlist and Zapier, Albacross built an automated outreach workflow that filtered out existing customers, enriched leads, and sent a personalized 3-step email sequence with customized fields and tracked UTM links. With lemlist, they sent over 1,000 emails in two months, achieved a 55% open rate, booked 30 meetings, and converted 10 of those meetings into paying customers.

Albacross

Marcus Svensson

Head of Growth