Case Study: Pennylane books 190 meetings and fills AE calendars with lemlist

Pennylane books 190 meetings with lemlist

Pennylane, a fintech platform, lacked a structured outbound sales process and relied on manual efforts that hindered their ability to effectively prospect and book meetings, especially for major industry events. They chose lemlist to automate and improve their outbound prospecting after finding other tools like Outreach and Salesloft were difficult to use and integrate.

Using lemlist, Pennylane built multi-channel sequences that allowed their account executives to enroll hundreds of contacts from Salesforce with just a few clicks. This solution enabled them to scale their outreach instantly. The results were significant, with the team booking 190 meetings in six months and individual executives securing over 15 meetings for their key industry event, far exceeding their initial target. lemlist provided the foundation for Pennylane's expanded and successful outbound process.

Pennylane