Case Study: SALT Sales boosts lead generation with lemlist

How SALT Sales maximized outreach efficiency with lemlist’s A/B testing

SALT Sales, a Vilnius-based outbound agency helping B2B companies improve positioning, outreach strategy, and sales operations, needed a more efficient way to scale outreach and test what worked best for different clients. Before using lemlist, the team faced the usual challenges of manual A/B testing: limited scalability, slower iteration, and the risk of wasting resources on ineffective outreach sequences.

With lemlist’s multichannel campaigns and automated A/B testing, SALT Sales was able to test individual steps or entire sequences at scale and quickly optimize its outreach approach. The results were strong: the agency reported a 32% click-through rate, an 11% reply rate, and a 200% increase in lead generation, showing how lemlist helped them improve outreach efficiency and drive more measurable results.

SALT Sales

Matas Povilauskas

CEO & Founder