Case Study: RightMarket achieves 10x more meetings with lemlist

How RightMarket booked 10x more sales meetings with lemlist's automated LinkedIn outreach

RightMarket, a SaaS company providing a brand management platform, faced the challenge of standing out with its outreach in a saturated market to generate new leads. Their sales manager, Dave Shillingford, needed to move beyond referrals and capture the attention of marketing and brand managers whose inboxes were flooded with generic cold emails. To tackle this, they turned to the lemlist sales engagement platform.

Using lemlist, RightMarket implemented an automated, multi-channel outreach strategy. This involved using lemlist's Chrome extension to find leads and then automating a sequence of LinkedIn profile visits, connection requests, and messages alongside emails. This approach allowed for more personalized, human touchpoints at scale. The solution delivered significant results, including booking 10x more sales meetings, achieving a 20% increase in LinkedIn connection acceptance rates, and generating 27+ replies from a single niche campaign.

RightMarket

Dave Shillingford

Sales Manager