Case Study: IREV achieves a 26%+ reply rate with lemlist

How IREV secured a 26+% reply rate while cutting down on manual sales tasks

IREV, a SaaS platform for partnership marketing management, wanted to improve brand visibility and generate more new business through cold outreach. The team needed a faster way to find accurate lead data, verify email addresses, and run effective outreach without spending hours on manual research and testing, so they turned to lemlist and its outreach tools, including Email Finder and Verifier.

Using lemlist’s waterfall enrichment, A/B testing, and lemcal scheduling integration, IREV was able to streamline prospecting and outreach at scale. The result was strong performance across channels, including a 64% open rate, a 26+% reply rate, and a 77% accepted LinkedIn invite rate, while saving the team significant manual work.

IREV

Deborah Strougo

Business Growth Manager