Case Study: ElevenLabs builds 30% outbound pipeline with lemlist

How ElevenLabs built a reliable pipeline with a strong outbound and a workflow the whole team actually uses

ElevenLabs, the AI audio research and deployment company, needed to reduce its heavy dependence on inbound and build a more predictable pipeline across EMEA. With outbound accounting for just 5% of pipeline, Jonathan Chemouny, Head of Sales Development, wanted a stronger motion for targeting specific ICPs, territories, and strategic accounts. They also needed to replace a fragmented, low-visibility process spread across multiple tools with a more scalable approach.

Using lemlist as the single execution layer for outbound, ElevenLabs consolidated email, LinkedIn, calling, and other multichannel tactics into one workflow, added signal-based outreach, and improved adoption through internal experimentation. With lemlist, outbound grew from 5% to 25–30% of pipeline within three months, later reaching 46%, while one campaign achieved a 71% interaction rate and 25% reply rate. The result was a more controlled, value-based outbound engine that became a core growth channel for ElevenLabs.

ElevenLabs

‍Jonathan Chemouny

Head of Sales Development