Case Study: Briefcase by AppSumo boosts churned customer feedback with lemlist

How Briefcase by AppSumo collects user data from churned customers using lemlist

Briefcase by AppSumo, the monthly subscription product from AppSumo, needed a better way to learn from customers who canceled or didn’t subscribe. Before using lemlist, the team was manually emailing churned users, but the process was time-consuming, unscalable, and generated low response rates.

Using lemlist, Briefcase by AppSumo automated a 3-email follow-up sequence sent a week apart to ask why users left and how they could be won back. The outreach produced strong engagement, and lemlist also helped other AppSumo members like Charity Charge achieve measurable results, including a 66% open rate, 11% click rate, and 14% reply rate, with some recipients agreeing to share on social media or write blog posts.

Briefcase by AppSumo

Chris Schelzi

Director