Case Study: ElevenLabs grows outbound pipeline from 5% to 30% with lemlist

ElevenLabs grows outbound pipeline from 5% to 30% with lemlist

ElevenLabs, an AI audio company, was overly reliant on unpredictable inbound leads, which accounted for 95% of their pipeline. Their outbound motion was broken, with sales tools scattered across different platforms, leading to low visibility and an ineffective, high-volume approach. They needed to build a reliable, controlled outbound strategy to target specific accounts and territories.

By implementing lemlist, ElevenLabs consolidated their sales stack into a single platform for multichannel outreach. The solution included personalized email, AI-generated LinkedIn voice notes, video, and WhatsApp, moving to a signal-driven approach. Using lemlist, they increased outbound-sourced pipeline from 5% to 30% within months and eventually to 46%, while also achieving higher deal sizes and a 71% interaction rate on campaigns.

ElevenLabs