Case Study: Singita achieves scalable, reliable bookings and improved productivity with Lemax

Singita reduced margin for error, user-friendliness, and increased efficiency and productivity

Singita, a luxury ecotourism DMC operating 19 lodges across Africa, needed a more stable, user-friendly cloud platform after COVID-19 drove a surge in direct bookings and their legacy software proved slow, error-prone and frequently down. In 2022 they selected Lemax’s web-based travel software—including its itinerary-building system—to replace the old system and meet requirements like multi-currency support, itemized billing and scalable API connectivity.

Lemax implemented a cloud solution with a systematic onboarding and support process, improving connectivity, reducing manual manipulation and eliminating long reboot delays that had cost the team time. The result: faster, more accurate servicing of bookings (Singita exceeded its 2019 inquiry levels), higher productivity across finance, tailored travel and guest services, easier staff onboarding, and a scalable foundation to support future growth—delivered and supported by Lemax.

Singita

Alison Street

Revenue Manager