Case Study: No.8 Tours achieves 43% increase in sold tours with Lemax

No.8 Tours 43% growth of the number of sold tours, contributing to the 20% growth of their profit since they started using Lemax

No.8 Tours, a New Zealand domestic tour operator founded by Andy and Sarah Somerville, struggled to scale while managing hundreds of unique single- and multi-day tours using giant spreadsheets. Seeking software to automate product development, sales, accounting, administration and marketing, No.8 Tours selected Lemax, a web-based travel software for tour operators, to replace manual processes and reduce staff and customer stress.

Lemax implemented its cloud booking and operations platform (go‑live 2018), working closely with No.8 Tours through a committed training and implementation process. The solution automated workflows, streamlined cancellations/postponements and insurance handling during COVID, and enabled more product development—resulting in a 43% increase in sold tours and roughly 20% year‑over‑year profit growth; No.8 now reports a full calendar and greater capacity to invest in tour quality.

No.8 Tours

Andy Somerville

Co-founder and CEO