Case Study: ClassicGolf (Danish tour operator) achieves error elimination and revenue protection with Lemax travel software

ClassicGolf error elimination from daily business using Lemax directly impacted their revenue and cash flow

ClassicGolf, a Denmark‑based tour operator founded in 2009 that specialises in high‑end bespoke golf vacations, was growing ~20% year‑on‑year and needed a system to support scaling. Their legacy processes required manual handling of contracts, payments and invoices and produced non‑standardized outgoing documents, leading to costly errors. After a failed first implementation, ClassicGolf selected Lemax’s web‑based travel software and went live in January 2019.

Lemax delivered a flexible, niche‑aware implementation that standardized branded documents (generated with one click), centralised reliable data and automated key workflows. By eliminating manual pricing and supplier‑payment errors (including double payments), Lemax helped stop revenue leakage and improve cash flow, while giving ClassicGolf confidence in its data and a platform that can grow with the business.

ClassicGolf

Marc Limschou

Managing Director