Case Study: Ipsen achieves a multilingual, user-friendly website with Lelander

Ipsen launches a 7-language website with Lelander

The global equipment manufacturer Ipsen needed a new multilingual website that would reflect its cutting-edge brand and be easily manageable by its marketing team without coding knowledge. They partnered with the vendor Lelander, along with agency goBRANDgo!, to develop a modular WordPress CMS site.

Lelander implemented the site using Gutenberg blocks and ACF Pro, and utilized the Translate Press plugin to efficiently manage content across seven different languages. This solution streamlined administrative workflows and provided a user-friendly, modern website. As a result, Ipsen can now effectively showcase its products and services to a global audience in their native dialects.

IPSEN