Case Study: a major music company refreshes its digital music strategy with L.E.K. Consulting

Major Music Company refreshes digital strategy with LEK Consulting by segmenting 7 customer groups

The customer, a major music company, faced a significant challenge as disruptive streaming services unsettled the industry and its own digital sales plummeted. It engaged LEK Consulting to understand new consumer audio behaviors and evaluate the emerging digital landscape to prioritize its future strategy.

LEK Consulting conducted a consumer survey to segment the market and analyze spending habits, which revealed new opportunities to convert users to paid services. Based on this analysis, LEK provided specific strategic recommendations for the company to refresh its global music strategy. The vendor also recommended building a continuous tracking system, enabling the client to better monitor trends and evaluate customers at the segment level.