Case Study: an information services leader unlocks millions in revenue with L.E.K. Consulting's advanced analytics

a leading information services provider unlocks millions with LEK Consulting using 75% accurate predictive models

The customer, a leading information services provider, faced challenges in enhancing customer engagement and maximizing account value within a competitive digital landscape. Manually managing its diverse product portfolio and approximately 50,000 pricing decisions was inefficient. To unlock cross-sell opportunities and reduce attrition risk, the company engaged LEK Consulting to leverage cutting-edge data analytics.

LEK Consulting developed and deployed predictive propensity models using machine learning to score clients on upsell potential and churn risk. The solution was integrated into the client’s cloud environment for real-time analysis. The model achieved a 75% accuracy rate, identifying 6% of customers as high risk for churning and 10% with strong upsell potential, which represented millions of dollars in potential revenue.