Case Study: an email marketing company achieves 25%-45% revenue uplift with L.E.K. Consulting pricing and packaging strategy

a email marketing company drives 25%-45% revenue uplift with LEK Consulting

The email marketing company engaged LEK Consulting to develop a new pricing and packaging strategy for its digital marketing platform. The challenge was to optimize its complex offering across dozens of individual features and assess new pricing structures to drive adoption and profitability.

LEK Consulting implemented a sophisticated analysis that included a conjoint survey to understand customer preferences and a competitive benchmark. This led to a new recommended pricing and tiering structure. The vendor's work is estimated to drive a 25%-45% annual revenue uplift for the client, representing a greater than 100x return on the project investment.