Case Study: a beauty and personal care brand boosts valuation and growth confidence with L.E.K. Consulting

a beauty and personal care brand acquires 25% stake with LEK Consulting, lifting share price 15%-20%

A private equity firm evaluating the acquisition of a 25% stake in a Southeast Asian beauty and personal care brand engaged LEK Consulting. The firm needed support to ascertain underlying market fundamentals, validate the target's management growth plan, and gather key insights on the voice of the consumer and channel perspectives.

LEK Consulting conducted a consumer survey to understand market behavior and the target's competitive positioning. The team also assessed the target’s perception amongst channel partners and analyzed growth imperatives. This research enabled the private equity firm to proceed with confidence, acquiring the 25% stake. Following the acquisition, which made headlines across Southeast Asia, the target’s share price increased by 15%-20%.