Case Study: CHAS achieves £135k raised for charity with Leith’s bespoke Ewan’s Cut whisky campaign

CHAS raises £135,000 with Leith’s Ewan’s Cut campaign

Leith was approached by actor Ewan McGregor and his brother to help name and design labels for a one-off bottling of 26-year-old single malt whisky. The challenge was to create a highly desirable product for an auction of 150 bottles to raise funds for their charity, CHAS (Children's Hospices Across Scotland).

Leith's solution was to name the whisky 'Ewan's Cut' and design each of the 240 labels as a unique film script, drawing inspiration from Ewan McGregor's career and the life of the whisky cask. The vendor also created a special website to showcase the unique labels. The auction generated immense interest, receiving 7,000 bids and successfully raising £135,000 for the charity.

CHAS