Case Study: IAG Loyalty achieves seamless, real-time loyalty point exchange with Leighton

IAG Loyalty reduces loyalty point delays and scales real-time commerce with Leighton

IAG Loyalty (iagl), the loyalty division of International Airlines Group, faced challenges with a custom middleware application that was causing delays and errors in its loyalty point exchange system for e-commerce stores like The Wine Flyer. This friction disrupted the customer journey and strained support teams. To support its vision for expansion, iagl partnered with Leighton to replatform the solution for improved resilience and scalability.

Leighton designed and built a new, brand-agnostic middleware layer on AWS using a serverless architecture with Lambda and DynamoDB. The solution ensured real-time, seamless point exchanges and provided elastic scalability. This resulted in significant cost savings for iagl, eliminated points transfer issues, reduced the customer service burden, and created a future-proof foundation for onboarding new storefronts and products.

IAG Loyalty (iagl)