Case Study: IAG Loyalty achieves a scalable headless Avios Shop with Leighton

IAG Loyalty launches a scalable Avios Shop with Leighton, cutting load times and hosting costs

IAG Loyalty (iagl), the loyalty arm of International Airlines Group, faced limitations with its initial e-commerce storefront, The Wine Flyer. Built on a white-labelled BigCommerce platform, it offered restricted design flexibility, slow performance, and increased reliance on third parties, which hindered iagl's ambitions to expand its loyalty commerce offering. To address this, vendor Leighton was engaged to conduct an architectural review.

Leighton designed and delivered a headless e-commerce solution using Next.js, Contentful, and a serverless AWS architecture. This provided iagl with full control over storefront design and content, significantly improved site performance through static page generation, and created a scalable, reusable blueprint for future storefronts. The solution reduced hosting costs and provided a faster, more reliable customer experience, establishing a future-ready platform for iagl's growth.

IAG Loyalty (iagl)