Case Study: Ruby Coffee Roasters grows a specialty coffee brand with LegalZoom

Ruby Coffee Roasters - Customer Case Study

Ruby Coffee Roasters, founded by former coffee professional Jared Linzmeier, needed a simple way to formally launch the business while navigating the complex regulatory requirements that come with running a food and beverage company. Through LegalZoom, Linzmeier established Ruby as an LLC and later converted it to an S corp. for tax purposes.

LegalZoom helped Ruby Coffee Roasters get started on the right legal footing, allowing Linzmeier to focus on sourcing, roasting, and growing the brand rather than struggling with business setup. With the company in place, Ruby expanded beyond Wisconsin into major cities across the U.S., won recognition from Thrillist and Epicurious, and grew into a nationally distributed specialty coffee brand.

Ruby Coffee Roasters

Jared Linzmeier

Founder and CEO