Case Study: Laguna Salt Company achieves personalized business growth with LegalZoom

Laguna Salt Company - Customer Case Study

Laguna Salt Company, the handcrafted sea salt business founded by Larry and Jolie Mesmer, grew from farmers markets into retail, but the founders found that big-box distribution didn’t fit their small-batch, personal brand. As the company expanded, they also needed help formalizing the business structure, turning to LegalZoom for support with incorporation and business setup.

LegalZoom helped Laguna Salt Company transition its legal designation by setting up a separate California S corporation, giving the founders a more personal and straightforward experience during the process. With that support, Laguna Salt Company continued to double in size each year while shifting back toward e-commerce and mom-and-pop retailers, allowing the brand to stay artisan and maintain closer customer relationships.

Laguna Salt Company

Jolie Mesmer

Laguna Salt Company