Case Study: The Honest Company builds a billion-dollar brand with LegalZoom

How Jessica Alba is Turning Honest Company Into a Billion-Dollar Business

The Honest Company, founded by Jessica Alba, needed help getting a new consumer brand off the ground as it aimed to create safe, eco-friendly baby and home products. LegalZoom helped form The Honest Company and provided guidance on choosing the right business structure for the startup.

With LegalZoom’s support, The Honest Company launched in 2009 and grew rapidly into a leading family lifestyle brand. The company reported an estimated $50 million in 2013 revenue, reached 250 employees, built a strong ecommerce and retail distribution network, and was preparing for a potential $1 billion public offering.

The Honest Company

Jessica Alba

Honest Company