Case Study: Mamma Chia achieves rapid nationwide growth with LegalZoom

A Search to Improve Her Own Health Leads to a Thriving Beverage Business

Mamma Chia was founded by Janie Hoffman after a personal health journey led her to discover the benefits of chia seeds and turn that insight into a new beverage business. As a first-time entrepreneur, Hoffman needed a simple way to legally form her company and move from idea to operating business, so she turned to LegalZoom for help.

With LegalZoom, Hoffman was able to establish Mamma Chia quickly and focus on building the brand and products. The company grew rapidly, surpassing $1 million in sales in its first year and expanding from a local Whole Foods contract to nationwide distribution in major retailers including Whole Foods, Safeway, Kroger, Albertsons, Walmart, and Target.

Mamma Chia

Janie Hoffman

Founder and CEO