Case Study: The Social Goat builds a thriving Atlanta bed and breakfast with LegalZoom

A Farm-Themed Bed and Breakfast Provides an Urban Oasis

The Social Goat, a farm-themed bed and breakfast in downtown Atlanta, was started by Kristy Smith after a hurricane forced her to completely renovate her Victorian home and rethink her career path. As she built the business from scratch with little prior experience, she needed affordable, easy-to-use resources to handle important startup tasks like trademarking and potentially forming an LLC. She turned to LegalZoom for help with those business formation and legal needs.

Using LegalZoom, Smith found a simple, cost-effective, and user-friendly way to move forward with protecting The Social Goat brand and exploring additional business setup options. The business grew into a successful operation, hosting 15,000 guests in six years and generating more than $200,000 in gross income in the prior year, while also earning recognition as one of Atlanta’s coolest new businesses.

The Social Goat

Kristy Smith

The Social Goat