Case Study: Resorts World Bimini streamlines casino event collateral and strengthens brand identity with Leftfield

Resorts World Bimini streamlines casino event collateral timelines with Leftfield in 2 weeks

Leftfield was approached by Resorts World Bimini Casino to develop marketing collateral for their high-profile casino events. The customer faced two primary challenges: an underdeveloped brand identity that resulted in unclear messaging and an ad hoc approach to marketing that was time-consuming and caused deadlines to approach too closely to the events themselves.

To solve this, Leftfield toured the facility to better understand the resort's unique position as a quiet hideaway. They forged a new message aligned with this theme and created "vignettes" for each casino event. After meeting the immediate deadlines, Leftfield provided templates based on these vignettes for use throughout the year. This solution streamlined production schedules and gave Resorts World Bimini greater control over their timelines.

Resorts World Bimini