Case Study: Jewish Federation of Broward County refreshes its brand and boosts donor contributions with Leftfield

Jewish Federation of Broward County boosts three-year giving with Leftfield

The Jewish Federation of Broward County faced the challenge of reinvigorating a tired brand with a somber tone and launching a campaign to convince donors to make a three-year financial commitment upfront. They turned to the vendor Leftfield for assistance with their branding, marketing, and advertising efforts.

Leftfield re-positioned the brand to be young and hopeful, naming the initiative "Jewish Broward Tomorrow." The solution included a jubilant ad campaign, direct mail, and contribution sales kits that focused on results to inspire donations. A second campaign, "Homecoming 2000," used levity to encourage those in need to seek financial aid. The campaign was successful, winning an award for Leftfield.

Jewish Federation of Broward County