Case Study: EdFed achieves a modern award-winning rebrand with Leftfield

EdFed wins 2 national Diamond Awards with Leftfield

The customer, EdFed, a credit union serving the educational community in South Florida, faced the challenge of modernizing its brand to support regional and national expansion. They engaged vendor Leftfield Advertising to overhaul their logo and visual identity as part of their transition from a longer, traditional name to the more concise EdFed.

Leftfield implemented a solution that retained the iconic apple motif but reimagined it with a vibrant, multi-colored design to represent the community's diversity. This rebranding effort expanded to include everything from credit cards to branch signage. The results were highly successful, with EdFed winning two national CUNA Diamond Awards for "Category’s Best – Rebrand" and "Plastic Access Card Design," generating significant industry buzz for the institution.

EdFed