Case Study: City of Miami Beach elevates cultural tourism with Leftfield

City of Miami Beach reaches +58 million impressions with Leftfield

The City of Miami Beach wanted to shift its local perception from being primarily an EDM and nightlife destination to being recognized for its full range of cultural offerings. The city engaged the vendor Leftfield to develop an educational campaign and contest to promote its museums, galleries, and fine dining.

Leftfield created a multi-channel campaign featuring a clean, silhouetted montage of cultural activities. Their solution included print, digital, outdoor, and broadcast advertising, with innovative tactics like promotional messaging on print-at-home event tickets and enlisting local musical artists for the radio ads. The resulting campaign delivered the City of Miami Beach's message with approximately 58 million impressions to South Florida residents.

City of Miami Beach