Case Study: Baha Mar drives New Year’s event excitement with Leftfield’s digital invitations

Baha Mar drives New Year’s Eve bookings with Leftfield’s $300,000 Poker Tournament invite

Baha Mar, a resort and casino in Nassau, faced a dual, last-minute challenge. They needed to promote a high-stakes poker tournament and a New Year's Eve "White Party" but had run out of time for traditional mailed invitations. They engaged Leftfield to create compelling digital event invites as the only viable solution to reach their audience in time.

Leftfield developed two animated digital invitations. For the poker tournament, they integrated explosive fireworks footage with the $300,000 promotion to generate excitement. For the White Party, they created a video invitation featuring warm, inviting scenes of fire dancers and local performers to appeal to guests wanting to escape the cold. Leftfield's solution successfully delivered the urgent messaging and heightened anticipation for the events amidst competitive year-end marketing.

Baha Mar