Case Study: Google drives immersive AR engagement at CES with Left Field Labs

Google engages 9k attendees with AR at CES with Left Field Labs

Left Field Labs partnered with Google to create an immersive, AR-powered digital experience for their booth at CES. The challenge was to seamlessly blend the digital and physical worlds, allowing attendees to explore and interact with Android in a completely new way.

The solution implemented by Left Field Labs leveraged Google's Geospatial Creator API and Adobe Aero to build an app-less AR experience accessed via QR codes. This included 3D Android animations for guidance and generative AI to create stunning visual assets. The project was highly successful, with over 9,000 attendees interacting with the AR experience for an average of 1.5 minutes each.

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