Case Study: HelloFresh achieves 750,000 SF of multi-market industrial and office growth with Lee & Associates

HelloFresh secures 750,000 SF of leases with Lee & Associates

HelloFresh, a major meal-kit provider, faced complex real estate challenges involving short-term distribution needs, specialized facility requirements, and lease negotiations across multiple markets. The company engaged Lee & Associates to help navigate these issues, which included finding a new headquarters with a test kitchen in New York City and securing additional industrial space to support its rapid growth.

Lee & Associates successfully negotiated over 750,000 square feet of industrial and office leases for HelloFresh. Key results included securing a 375,000-square-foot distribution center in Dallas, relocating HelloFresh to a 44,000-square-foot New York headquarters with a test kitchen, and facilitating a significant expansion in New Jersey. The vendor's strategic approach achieved substantial rent reductions and favorable lease terms, directly supporting the client's operational efficiency and growth plans.

HelloFresh

Uwe Voss

CEO of HelloFresh U.S.