Case Study: SMG Swiss Marketplace Group powers Europe’s largest tech IPO with Ledgy

SMG Swiss Marketplace Group powers Europe’s largest tech IPO of 2025 with Ledgy

SMG Swiss Marketplace Group, a Swiss digital marketplace operator, faced the challenge of managing its equity plans with manual, non-scalable systems as it prepared for its IPO and planned to broaden employee share ownership. To address this, they partnered with the equity management platform Ledgy to find an automated and compliant solution that could support their transition to a public company.

Ledgy provided a scalable platform that streamlined equity management, offering self-service features and automation that reduced the administrative burden on SMG. The implementation was smooth, even during the intense IPO period, and provided the security and flexibility needed. As a result, SMG successfully executed Europe's largest tech IPO of 2025, achieving a market capitalization of approximately CHF 4.7 billion and establishing a solid foundation for its future equity strategy.

SMG Swiss Marketplace Group