Case Study: Selina Finance simplifies UK growth share management with Ledgy

Ledgy helps make equity more accessible for Selina's team, while saving them time and catering to the specific geographic needs of a UK company

Selina Finance, a UK-based fintech lender, faced challenges managing its increasingly complex equity structure and cap table as it grew rapidly through multiple funding rounds. Using manual spreadsheets was time-consuming and made it difficult to visualize equity for employees, especially for their UK-specific growth shares. This lack of clarity and accessibility for their team of 70 employees hindered the effectiveness of equity as an incentive tool.

The company implemented Ledgy for cap table management and to handle its growth shares. Ledgy provided a single source of truth, simplifying stakeholder communication and enabling scenario modeling for their Series B round. The platform made equity approachable and visual for employees, who responded with positive feedback. Ledgy also delivered significant time savings, with the CEO estimating that its document automation will cut the equity issuance process time by 50% for their next funding round.

Selina Finance

Hubert Fenwick

Co-founder and CEO