Case Study: GE Digital achieves stronger web traffic and more SQLs with Ledger Bennett

GE Digital boosts website traffic 2x with Ledger Bennett

GE Digital needed to stand out with its message about accelerating progress toward Net Zero and Energy Transition. To cut through a market filled with greenwashing and uninspiring data visualizations, they partnered with the vendor Ledger Bennett to find a creative and impactful way to tell their vital story.

Ledger Bennett developed a strategic and creative campaign centered on the idea of "balance," positioning GE Digital as "practical visionaries." This was brought to life with a distinctive visual identity and a coherent narrative that could be used across all marketing channels. The campaign produced significant results for the vendor's client, including a 318% increase in influenced sales-qualified leads and double the amount of traffic to the website.

GE Digital