Case Study: Optimove achieves 50% lower IT operational costs and faster data processing with Leaseweb colocation and dedicated servers

Optimove - Customer Case Study

Optimove is a Tel Aviv–based relationship marketing platform that uses AI to help broadcasters, publishers, sports clubs and brands improve customer engagement, retention and lifetime value. Facing rapid data growth and the need for high performance at a competitive price, Optimove needed a hosting solution that delivered faster processing, low latency across regions, strong support and seamless integration with multiple cloud platforms.

Leaseweb provided high-performance Dedicated Servers with extra-fast NVMe SSDs, colocation in Germany and the US, global network connectivity and a Gold SLA with 24/7 certified engineers. The result was dramatically lower infrastructure costs (about 50% less IT operational costs), faster data processing that yields deeper customer insights, and strong support for rapid business expansion (60% growth in 2018 and a projected additional 60% the following year).

Optimove

Nir Gurevich

Chief Information Officer