Case Study: MarketTech reduces U.S. hosting costs by 40% and gains scalable, low-latency infrastructure with Leaseweb USA

MarketTech - Customer Case Study

MarketTech, a Berlin‑based mobile ad tech company founded in 2008, needed a more adaptable and cost‑effective U.S. hosting partner after acquiring two businesses that together pushed roughly 25 gigabytes of data per second. Their previous provider’s bandwidth costs and latency issues made it imperative to find an IaaS vendor that could deliver flexibility, performance and better return on investment.

Leaseweb USA was chosen for competitive pricing and a network footprint that included a Manassas, VA data center to address latency. Leaseweb delivered a customized mix of dedicated servers, colocation and high‑speed networking plus hands‑on support; MarketTech now runs all U.S. hosting at about 60% of the prior cost, has expanded into a second Leaseweb data center in New York for redundancy and scalability, and benefits from faster processing, easier provisioning and hyperscaler connectivity.

MarketTech