Case Study: Specialized Bikes achieves rapid 20x growth management with Leasecake

Specialized Bikes Gets Up To Speed Quickly Managing 20x Growth With Leasecake

Specialized Bikes, a major U.S. cycling brand with a rapidly expanding retail division, needed a better way to keep pace with a surge in acquisitions and store openings. As the company grew from fewer than 10 retail locations in early 2021 to more than 100 by the end of 2022, the team needed a system to manage the operational details that come with each new location.

Leasecake provided the solution by giving Specialized Bikes a central place to track location data, utility providers, and other critical transition details starting as soon as an LOI is signed. With Leasecake, the team stayed organized through fast-moving acquisitions, supported as many as 10 utility swaps per week, and gained a simple interface that made reporting and location management easier. The result was a scalable process that helped Specialized Bikes handle 20x growth while keeping each deal on track.

Specialized Bikes

Peter Robson

Retail Operations Manager