Case Study: Planet Fitness franchisee Core Development & Management grows 92% with Leasecake

How a 73 Unit Operator Grew 92% With a One-Stop, Time-Saving Real Estate Optimization Platform

Core Development & Management, a private equity-held Planet Fitness franchisee, was growing quickly through mergers and acquisitions but lacked a centralized system for managing lease and location data. Before Leasecake, the team struggled with messy lease information, slow due diligence, and high legal costs when reviewing acquisitions and coordinating Real Estate, Legal, and Accounting teams.

Leasecake provided a one-stop real estate optimization and lease management platform that centralized abstracts, accounting, maintenance details, contacts, and lease responsibilities in one place. With Leasecake, CDM grew from 38 to 73 clubs in three years and gained faster lease abstraction, clearer visibility into landlord-versus-tenant obligations, and easier communication across the team, saving time and improving real estate decision-making.

Planet Fitness

Steve Venezia

EVP of Development & In-House Counsel