Case Study: Open English boosts adaptive language learning outcomes with Learnosity

Open English launches adaptive placement tests in 2 months with Learnosity

Open English, a leading online English language learning platform, faced challenges with its glitchy and inconsistent in-house placement test. This poor initial user experience was hindering customer acquisition and lacked the ability to provide actionable data on learner proficiency. To modernize their assessment system and accurately measure student levels, they turned to Learnosity for a robust adaptive testing solution.

By implementing Learnosity's adaptive testing, Open English gained a reliable and flexible assessment tool that provided deep insights into learning outcomes and competencies through sophisticated tagging. The solution resulted in a seamless user experience, improved organic traffic for key terms like "free English test," and created a new tool for lead generation and customer re-engagement. Learnosity enabled Open English to align its entire assessment ecosystem and use data to continually improve its language learning program.

Open English