Case Study: McDonald’s achieves award-winning employee experience with Learningbank

How McDonald’s Created an Award-Winning Employee Experience with Digital Learning

McDonald's, the global fast-food restaurant chain, aimed to improve its employee experience (EX) and streamline onboarding for its digital-native workforce. Key challenges included high employee turnover linked to insufficient onboarding, the time-consuming nature of training in a 24/7 operational environment, and the need for mobile-accessible, engaging learning materials. To address this, they partnered with the vendor Learningbank to implement a digital solution.

Learningbank provided a comprehensive digital learning platform that integrated with McDonald’s existing HR systems. The solution included 'McWelcome,' a preboarding universe with interactive content and games to engage new hires before their first day. This allowed employees to gain essential knowledge upfront, reducing the training burden on managers during open hours. The results were a more efficient and positive onboarding experience. User feedback was overwhelmingly positive, with the platform described as "super good" and "much more comprehensible," helping McDonald’s better attract and retain its employees.

McDonald

Katrine Schelbli

McDonald