Case Study: Villeroy & Boch achieves €2.5m ROI with Learning Pool Limited's xAPI-powered Brand Ambassador program

Villeroy & Boch drives €2.5m ROI with Learning Pool Limited

Villeroy & Boch, a leading ceramics producer, faced the challenge of creating emotional purchase motivation for its premium products in a difficult sales environment. To address this, they partnered with Learning Pool Limited to develop a Brand Ambassador program aimed at training sales staff to better connect with customers and promote the brand.

Learning Pool implemented a blended learning solution combining online social learning via their platform with workshops, webinars, and newsletters. Using xAPI and their Learning Record Store to track data, the program's impact was measured through an A/B test. Stores that received the full blended program saw significantly higher customer conversion rates and average transaction values, resulting in a €2.5 million return on investment for Villeroy & Boch.

Villeroy & Boch