Case Study: The Football Association achieves greater reach and engagement for The Boot Room with Learning Pool Limited

The Football Association boosts Boot Room reach to 100,000 monthly visitors with Learning Pool Limited

The Football Association (FA) faced the challenge of promoting its new online learning hub, The Boot Room, and clearly explaining coaching pathways to a wide audience of grassroots coaches. They partnered with Learning Pool to create two short, engaging explainer videos that would serve as key promotional and educational tools.

Learning Pool developed two videos: a one-minute promotional piece and a 90-second coaching explainer. The solution involved professional production, including voiceovers from notable figures like Gareth Southgate, and blending animations with FA footage. The videos were a huge success; the promotional video achieved over 20,000 views and was distributed across 50 county FA websites and social media, contributing to The Boot Room attracting nearly 100,000 visitors per month. Learning Pool's work effectively raised awareness and provided a valuable resource for aspiring coaches.

The Football Association (FA)