Case Study: Amway achieves global, scalable product training and millions of content views with Learning Pool Limited

Providing authored product content for Amway’s millions of independent business owners

Amway, the global direct-selling company with over 450 products and around 4 million independent business owners, needed to overhaul its content authoring environment around 2016: the in-house team was spending excessive time on custom development, relied heavily on Flash, and could not self-host Adapt due to IT constraints. Amway therefore sought a partner to licence and customize the Adapt authoring platform — engaging Learning Pool Limited to match the user experience of their existing content and streamline authoring workflows.

Learning Pool Limited, a founding partner of Adapt, delivered customized Adapt licences (initially five) and co-developed the brochure-style Product Conversation cards, adding social selling and video functionality and embedding a six-step selling process. The solution scaled globally — about 140 product pieces in 25 languages, licences extended to 100 authors, and over 10,000 content modules created — driving millions of content views, faster product training releases, strong uptake from business owners, and clear support for Amway’s selling and brand protection goals.

Amway

Eric Kuhn

Lead Training and Development Consultant