Case Study: Boots boosts learner engagement with Learning Pool's gamified training

Boots boosts learner engagement 200% with Learning Pool Limited

Boots, a leading UK pharmacy and beauty retailer, faced the challenge of reinvigorating its annual Christmas training for 56,000 employees. The goal was to move beyond a standard e-learning module to generate excitement and emotional engagement, particularly for seasonal staff. They entrusted vendor Learning Pool, through its acquisition of Mind Click, to create an innovative solution.

Learning Pool implemented a customized, Christmas-themed gamified learning game built on its Articulate Storyline game engine. The solution featured avatars, internal leaderboards, and a series of mini-challenges to promote healthy competition and repeated engagement. This approach led to a massive 200% increase in users and a 50% rise in completion rates, successfully transforming training and generating significant enthusiasm across the organization.

Boots