Case Study: Universal Windows Direct achieves a 52% sales close rate with Leap

Universal Windows Direct - Customer Case Study

Universal Windows Direct, co‑founded by Michael Strmac, needed a way to convert pent‑up homeowner demand into completed projects while helping customers afford upgrades after COVID‑19 hesitation. To address this, they partnered with Leap and adopted Leap’s financing solution and workshop guidance to make financing conversations a standard part of their sales process.

Leap helped Universal Windows Direct implement unsecured home‑improvement payment options and train sales teams on when and how to discuss budgets, value, and multiple financing choices. Using Leap’s approach, Universal Windows Direct reports closing 52% of their sales with financing, leading to larger jobs, more leads, fewer cancellations, and continued business growth.

Universal Windows Direct

Michael Strmac

Co-Founder & Owner