Case Study: Wanelo achieves 49% more saved products per user and 423% higher average product saves with Leanplum

Wanelo - Customer Case Study

Wanelo is a San Francisco–based "digital mall" that aggregates stores and products into a personalized feed; after launching in 2012 it grew organically from 1M to 11M registered users within a year. Faced with the challenge of increasing product engagement, Wanelo set goals to maximize saved products per user and to raise the average number of product saves per user.

By using Leanplum’s mobile A/B testing and analytics to create a tight feedback loop and iterate quickly, Wanelo could focus on core feature development while testing changes in production. This approach drove strong engagement gains — a 49% uplift in saved products per user and a 423% increase in average product saves per user — earning Wanelo’s trust in Leanplum’s tooling.

Wanelo

Sean Flannagan

VP of Product