Case Study: TextNow boosts retention by 5% and converts installs into active users with Leanplum

TextNow converts 25% of its users

TextNow is a mobile telecom app that gives users a dedicated phone number with free unlimited texting, calling, picture messaging and voicemail, and has surpassed 60 million downloads. Faced with the common growth challenge of converting new installs into active, retained users, TextNow needed a scalable way to onboard and engage users soon after registration to reduce early funnel drop-off.

By using Leanplum’s campaign automation and lifecycle messaging, TextNow set up real-time onboarding campaigns and A/B tests to optimize performance. The solution engaged tens of thousands more users inside the app, produced a 5% lift in retention, and helped turn installs into daily active users while lowering early churn.

TextNow

Mark Braatz

GM & VP of Growth