Case Study: Pixowl achieves 47% lift in user retention with Leanplum

Pixowl - Customer Case Study

Pixowl, the studio behind the pixel-art hit The Sandbox (over 16 million downloads) and its sequel The Sandbox Evolution, faced the common mobile-game problem of steep user churn — industry averages show day‑one retention at 36%, day‑seven at 12% and day‑30 at 7% — and Pixowl’s retention was below average, so they needed to re-engage dormant players to protect acquisition spend.

Using Leanplum’s Lifecycle Engine, Pixowl ran targeted push-notification sequences for users who hadn’t opened the app, A/B testing messages, creative, and timing to optimize re-engagement. The campaign lift was clear: the control group’s return rate was 2.8% versus 4.1% for the tested variant — a 47% increase in retention over the campaign.

Pixowl

Sébastien Borget

COO / Co-Founder